Nokia appoints P Balaji as the new managing director

Handset maker, Nokia India has hired P Balaji managing director of Sony Mobile Communications India as the new MD. After losing the top slot in the Indian market during last two years, Nokia is working on a major comeback by launching new models with some attractive offers. The company had seen erosion in its market share from about 75% a few years ago to about 39% now, according to some estimates. The company is investing in high-decibel advertising such as Kolkata Knight Riders to Channel V's Nokia India fest, and social media campaign . It is also betting on operating systems-the Windows phone, officials said. The Finnish handset giant Nokia announced its global turnaround strategy last year that included exploiting the rapidly shifting market in smartphones, to profit from its new partnership with Microsoft and to develop services based on its own assets.